I want to share what I learned.. with trying to bring my hobby to the next level.. This is the first part.
I think that most people know my story by now. My basis is not only my own experiences, but rather, my observation about other crafters who tried to take their craft to the next level. Since I re-opened my shop last August ( it was there before these stores are put up ), I happen to observe trendings and behaviors of other stores / page owners. I will not name people.
Waiver: These are based on my opinion. I can be wrong.
Here are some questions I think anyone wanting to turn their hobbies into business should ask themselves:
ARE YOU READY?
It's normal to be totally inspired and near-delussional when you are making creative things. Specially for stressed people, this is some sort of escape route, so ask yourself if you are ready or if you just one to start a store for yourself because everybody else does.
DO YOU REALLY HAVE TIME FOR IT?
When I say time, it means that between your day job and your hobby, do you have time in between? If pursuing hobby to the next level and making it a business means you will have sleepless night and you will be late for work the next day, consider doing this only on your rest days.
It's important that the certain balance of your day job and business should be there. Or else, you might be on the brink of quiting one of them or loosing one of them. Creating things for sale takes time and effort, specially if there are customers with demands to meet.
DO YOU HAVE FUNDS TO KEEP IT ALIVE?
Normally, you should only invest in a few tools, to get started. I know better, because newbies tend to hoard. Ask me about hoarding and I know exactly what to tell you, you can't stop easily and it's addicting.
There is a considerable amount of money that goes with every purchase of craft tools. These are what you need to make better items. Call it your capital. You have to also think of funding the initial raw materials, since customer's requests varies and might require you to get out of your way.
You should have at least the initial capital.
DO YOU HAVE THE ENTHUSIASM TO KEEP IT UP ?
As I mentioned, energy levels wear off at some point. Most crafters can attest to this, that after learning and researching about other crafts, they will either focus on one new craft alone or totally go back to their original craft.
As for the store part, sometimes, when sales are not so good, you might doubt your decision. So do you have what it takes to not loose interest on your store when the going gets tough?
WHAT IS YOUR PURPOSE?
I noticed that some stores are now offering what the other store offers, including classes, with lower prices. That's normal. That is what they call sari sari store effect. Put up a store on the corner and the rest of the street will be filled up with sari sari stores in a few months, specially if the first store is successful. Whatever it is that sells like pancakes on another store will be offered on another store on lower prices. That's a normal trend. There is a proper term for this, but I forgot it. So I just used the term used by my friend Fats.
So what is your purpose? Are you opening a store because everybody is? Are you opening a store because they are making money, so you want to make money too?
You should have an HONEST purpose for yourself for putting up a store. Otherwise, you will just end up using other people's ideas over and over. You will end up selling whatever it is that other stores are selling.
Honesty , will pay a big part here. If you can't be honest with other people, then be honest with yourself at least.
WHAT DO YOU HAVE TO OFFER?
Baby products are cute. They are nice, and they are everywhere. I have a baby too, but I found out that I don't really like to dress him up with crochet. Crochet baby booties are just for infants, once baby starts to walk, they need a suitable, walkable material. Yarn for booties are not really nice, because they make the baby slip.
Besides, my baby is a boy. I intend to raise him up to be a "brusko" type . ehhehehe so no frills and cutesies for my baby boy.
The market for crochet baby product if higher for the girls. I think.
I am telling you that this market looks overly saturated, because all other stores are offering them. But don't worry, there are 3 babies born every minute, in the Philippines alone. So I doubt if the market will ever be saturated.
It's important to have your own unique products. Something that cannot be easily duplicated and copied. Products that cannot be found in Divisoria . Because it's normal for stores to copy each other. Period.
If you want to be successful, be a UNIQUE store.
DO YOU HAVE PEOPLE SKILLS OR CUSTOMER SERVICE SKILLS?
Yes, you should have it . You will deal with people and potential clients everyday, that you need to be able to handle even the difficult ones. It's tiring and it's part of the job. Avoid encouraging negative feedbacks from client. Remember that this business is also tough, your one tool for advertising is the recommendations of your existing client.
One thing that I can share to you is that, it's easier to get new customers than maintain existing ones, but it's the existing customers that generates more income, not the new ones.
Try it and see for yourself.
Eventually, you should also be open with having relationships with other stores. That is a separate topic, altogether, but it requires some SERIOUS PROFESSIONALISM.
IS THE STORE INCOME ENOUGH TO REPLACE YOUR DAY JOB?
My answer, is that, it depends. But I think that if you made it work, to replace the day job, you can go for it.
In my case, being a mother of one baby, I don't think that my sales will be able to cover all our needs. My baby and my entire family will benefit more, from the medical benefits of our company, than the fulfillment of my crochet career, ( my healthcard having paid for my C-section delivery in full ) so I opted for the former.
I dare say that this crochet and supplies store is only for the singles. Although , that is contestable.
CAN YOU DO IT ALONE? OR DO YOU REQUIRE A PARTNER?
Sometimes, you just need some help. You might need help on shipping the goods or completing the packaging.It's best to identify where to get the help from, so if you have a family member who is willing to help you , then good for you. Otherwise, consider hiring help.
Because if you try to do it all alone, you might end up stressed. Customers will not always understand your position.
WHERE DO YOU PUT YOUR STORE UP?
If you have enough funds , then set up a physical one. Customers will just go there, saves you all the trouble of shipping and staying online.
If you have less funds, and more time online, then set them up online. FB has been a good tool, we just have to wait for it to evolve as a real store platform complete with check out counters. Multiply just shut down business operations.
Ebay, ETSY, Artfire and even BLOGs can be used. You can set up your own website too.
It depends on which platform you are totally at ease and where you get the biggest market.
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I think these are the questions you need to think about if you are thinking about opening up a store. I hope it helped you :)